For F&B and retail groups with 2–10 outlets
One screen for every outlet.
Backline sits on top of the POS you already run. It reads sales, staff, stock and delivery-app fees across every outlet, shows you where money is leaking in dollars, and drafts the fix. You approve it.
No POS switch. Nothing is sent or changed without your approval.
Busy isn't the same as profitable.
Somewhere between outlet two and outlet five, you became a part-time analyst. Sales live in the POS. Rosters live in a spreadsheet. Stock counts live on a clipboard or in a WhatsApp group. Grab and foodpanda each have their own dashboard. The P&L that ties it all together arrives weeks after the decisions that shaped it.
Labour
The roster was written before anyone checked last week's sales.
Quiet afternoons carry a full floor. The lunch peak runs short. Nobody sees it until payroll closes.
Stock
Every outlet orders the same way. They don't sell the same way.
Even AM/PM orders against uneven demand: stale prep in the morning, sold-out by evening.
Delivery
Your bestseller in-store can lose money on delivery.
Once commission and ingredient cost come off, some items cost you every time they're ordered.
Sales
Tuesday was down. Was it the rain?
Maybe. Maybe not. Nobody had time to check, so nobody knows if it'll happen again.
How Backline works for you
A digital junior manager for every outlet.
Backline does the legwork a good ops manager would do if they had the hours. It watches every outlet, works out what's off, and gets the fix ready. You make the call.
Monitors
Reads sales, staff, stock and delivery fees across every outlet, all the time.
Investigates
Checks the numbers against your targets, your own averages, the weather and the calendar.
Recommends
Ranks what to do by dollar impact, and shows its reasoning.
Prepares, you approve
Drafts the roster note, the supplier request, the price test. Nothing goes out until you say so.
Every morning
Know what's worth your time before you open the WhatsApp group.
Open Backline and see what you could save or earn this month, ranked by dollar impact across every outlet. Not a wall of charts: a short list worth acting on.
Anything you're tracking goes on the Watchlist. Backline re-checks it and flips it to Resolved when the numbers recover, so you know the fix worked.
See the full product
What changes when every outlet is on one screen.
Know which outlet is overstaffed before payroll closes.
Labour % against a target band you set (default 28–32%), with a drafted roster adjustment for your ops manager.
Spot a kitchen bottleneck before you hire another pair of hands.
Wait times by hour beside staffing, so slow service gets the right fix.
Order to how each outlet actually sells.
Stock ranked by urgency, AM/PM timing matched to demand, and a supplier RFQ drafted for you to send.
See which items lose money on delivery.
Item margin after ingredient cost and your real platform commission rates.
Price with a floor under you.
Raise prices where you're pacing ahead and test bundles where you're behind, with a 7-day test window and a margin floor.
Know when regulars go quiet.
See which regulars have stopped coming in while there's still time to win them back.
Early, and straight with you about it.
We won't show you testimonials we don't have. Here's what's true today.
Live
Pilot under way
Backline is running with a 2-outlet retail-format F&B group in Singapore. Shipped and working, not a prototype.
Built in Singapore by EsseDigital.
What Backline measures, per outlet
- Revenue against the outlet's own average
- Labour % against your target band
- Scheduled hours vs paid hours
- Average wait time by hour
- Stock on hand, days left, reorder urgency
- Demand by hour vs order timing
- Item margin per channel, after commission
- Outlet profit after staff, rent, utilities and fixed costs
- Pace against your weekly profit target
- Best and worst sellers, peak hour, year-over-year
- First-timers vs regulars, regulars going quiet
How it works
Up and running without changing how your outlets work.
Connect what you already run.
Backline connects to your POS by real-time API where your vendor offers one. Where it doesn't, scheduled report exports drop into a folder Backline watches. Your POS stays. Every screen shows when its data was last updated.
Set your targets.
Your labour band, your weekly profit target, your margin floor, your actual delivery commission rates, your rent terms. Backline measures against your numbers, not an industry average.
Act on the list.
Each morning: what's leaking, ranked in dollars, with the work already drafted. Approve it, edit it, or ignore it.
Backline drafts. You decide.
How we handle your dataRead-only access to your POS.
Backline reads your data. It doesn't change it.
Nothing goes out without you.
Roster notes and supplier RFQs are drafts you copy and send yourself.
Every recommendation shows its working.
You see why before you act.
Estimates are labelled estimates.
Forecasts never pass as facts.
See every outlet on one screen.
Book a demo and we'll walk you through Backline and how it would connect to the POS you already run.
Book a demoPricing depends on your number of outlets and setup. Book a demo for a quote.